As NAPL Marketing Plus™ winners have clearly demonstrated, graphic communications companies have increased their marketing efforts exponentially in recent years. Any company that wants to remain competitive in this industry must now be ready to garner business through targeted marketing efforts that may include both print and multi-media elements. NAPL offers a number of Marketing Advisory Services that can help companies build and execute successful marketing efforts that may comprise a single piece of direct mail or a complex campaign utilizing print, electronic media, and telemarketing.

NAPL Marketing Advisory Services:

	Communicating with Prospects and      Clients		Sales Compensation Evaluation
	"Print Service Provider" to "Marketing      Service Provider"		Full Marketing Assessment (On-Site)
	Training Account Executives to use      Marketing Materials		Building and Executing a Campaign
	Sales Management Fundamentals		Branding and Positioning (Lite) or (Full)
	Information Gathering during the Sales      Call		Before you go "MSP"
	Press Release Writing and Distribution      (Lite) or (Full)		Website Redesign
	Designing Successful Marketing      Campaigns		Account Development
	Introduction to Social Media		Basic Marketing Review
	Communicating Variable Data Printing's      Value to Printers		Weekly Sales Planning
	Communicating Variable Data Printing's      Value to Manufacturers		Creating New Customers
	NAPL's Key Account Accelerator™		Building a Campaign (Lite)
	M&A Customer Analysis Process™		Prospect Analysis Process™
	Vertical Market Primer
	Basic Marketing Review (Plus)
	Variable Data Printing Sales Training

Marketing services available range from current marketing assessment and marketing campaign development, design, and execution to company branding/positioning, writing and distributing press releases, and training account executives in the effective use of marketing materials.

For more information, please contact Tim Fischer at (201) 523-6376, tfischer@napl.org