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Wed, September 8, 2010
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Sales and Marketing
A Mini-Primer on Sales Contract Law
A mini primer on sales contract law NS329

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Art & Science of Printing Sales The- Set of 15 audio cds
Enjoy a private "seminar" with $100 million print salesman Sean McArdle as he shares personal experiences and winning techniques in his own unique motivational style. ND807

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Member price: $359.95
Non-member price: $399.00

Breaking the Print Sales Barrier
Uncover your prospect's hidden concerns and don't take "No" for an answer. This book includes hundreds of tested and proven responses that gain the prospect's trust, establish your credibility, stop losing jobs to lower prices, build a strong sales foundation that makes closing easy, overcome a prospect's resistance, and turn objections into sales. XR1007

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Member price: $39.95
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Building A Digital Services Portfolio
Building A Digital Services Portfolio presents a compelling argument for the need to augment conventional printing services with a full spectrum of digital services designed to increase customer loyalty and capture a greater share of customer spend. NP350

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Changing Channels: Trends in The Distribution Channel (T/W)
Monumental changes are occurring in the graphic arts distribution channels. There is widespread consolidation among both the graphic arts dealer companies and the manufacturers. XR945

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Customer Series
No Image
The NAPL Customer Series will help you understand your customers and build strong, profitable relationships. NP359 Understanding Customers; NP383 The Loyalty Payoff. NP388 Why Marketing

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Customer Service: The Other Sales Reps
Customer Service: The Other Sales Reps NS347

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Database Marketing Survival Guide : Mining Data for Dollars
A fact-filled introduction to this service area. Explains why database marketing services are important to your customers and how to implement these services. NP366

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Death (and Rebirth) of the Print Salesperson
death (and rebirth) of the print salesperson the NS344

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Develop A New Mindset To Improve Your Marketing
Develop A New Mindset To Improve Your Marketing Program NS351

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Featured Products
Defining the Process of Strategic Planning
NEW! A practical guide for executives who seek to understand and begin the process of strategically planning their company's future. (NP303)

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Member price: $99.95
Non-member price: $149.95

Strategic Perspective 2010
NAPL State of the Industry Series report with data and analysis of industry and macro economic trends following the first quarter. NP406

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Member price: $24.95
Non-member price: $249.00

Financial Benchmarking Study
The Financial Benchmarking Study (formerly called Operating Ratio Study) contains dozens of profit and loss statements, balance sheets, and key ratio reports analyzing financial performance ratios like no other report in this industry. (NQ1020)

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Member price: $155.00
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EconAmerica
By Jeff Thredgold, keynote speaker at NAPL's 2010 Top Management Conference. Myths and realities of the current U.S. economy and a preview of where it is headed and what it means to your financial future. (XR852)

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Member price: $19.95
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