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Marketing for Revenue Growth

I just returned from the TLMi Annual Meeting held in California. As usual, it was a great success. I was especially impressed with the speakers: Rick Barrera “Over Promise and Over Deliver”; Alan Beaulieu “Economic Outlook”; and Alex Goldfayn “Marketing for Revenue Growth.” All were excellent, but I felt that some of Mr. Goldfayn’s remarks were worth repeating. Listed below are those remarks:

  • “You should systematically communicate your value to people who can buy it. Create your own social media, forget Facebook and Twitter, they have millions who don’t know you.”
  • “Sales are one-on-one; marketing is for many.”
  • “Quantity trumps quality. The more they hear from you, the better the results.”
  • “Good product and poor marketing is the best kept secret.”
  • “Spending time on products and services that are an 8 or 9 will not generate new revenue. Improving marketing that is a 2 or 3 will give you many more opportunities.”
  • “If they do not know about your product, they cannot buy it.”
  • “Under plan and over execute.”
  • “Let more people know about your value today than yesterday.”

These are a few of the gems offered up by Mr. Goldfayn. If you get a chance to hear him speak, do not pass up the opportunity. If you want to chat, give me a call at 201-523-6326 or e-mail at tcobery@napl.org .

marketing for revenue growth, , tag and label companies, TLMi Annual Meeting, Tom Cobery
Tom Cobery

About Tom Cobery

Dealing with the day-to-day needs of running a busy printing operation often leaves company leaders little time to plan for the future of their enterprises on their own. Tom works with chief executive officers and senior management executives in the Tag and Label Industry to develop growth opportunities through strategic transactions, new markets, or new service opportunities. Available for consulting on individual projects, he can also be engaged to serve as an Advisory Partner, helping executives guide their company into the future, serving as an impartial sounding board for ideas, and working with them to set the right course for continued growth and greater profitability. Tom’s personal experience as a Tag and Label Industry company president and chief executive officer, plus his extensive networking with other industry executives through his volunteer leadership activities with the Tag and Label Manufacturers Institute (TLMI) give him a unique perspective on the tough issues today’s company leaders face in this specialized segment. Companies engaging Tom will find his insight and independent advice an invaluable asset in helping them achieve their growth and profitability goals. More than a consultant, Tom Cobery wants to be your trusted Advisory Partner.

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