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2014 Owners Conference Schedule and Program

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Thursday, September 25, 2014

1:00 p.m. – 7:00 p.m.
Registration Desk Open
6th Floor Foyer

6:00 p.m. – 7:30 p.m.
Welcome Reception
Monroe Room
Join friends and colleagues for the kick-off social event of the conference. Great food, drink, networking and connections.

Friday, September 26, 2014

7:00 a.m. – 5:00 p.m.
Registration Desk Open
6th Floor Foyer

7:00 a.m. – 8:00 a.m.
Continental Breakfast in Supplier Showcase
Monroe Room

8:00 a.m. – 8:15 a.m.
Conference Opening and Welcome Remarks
Adams Room

8:15 a.m. – 9:45 a.m.
Opening Keynote Session: How to Have Your Best Year Ever
Adams Room
Bryan Dodge, Dodge Development, Inc.
Professional speaker, author, and radio show personality Bryan Dodge will open your mind and heart to help you focus on the most essential aspects of life. Most importantly, he will inspire you to reach your full potential with your family and career. To accomplish this goal, Bryan teaches a stair-step method on how top producers and effective leaders keep on the cutting edge and achieve excellence. Bryan’s message on professional growth and personal development focuses on three key areas. First, he will show you how to have your best year ever with his EAT Philosophy. Second, he will coach you on how to create consistent upward growth in your life. Third, he will energize you with life-changing humorous stories that will move you to take charge of your own personal growth. Bryan touches his audiences through his own gift of inspiration and encouragement that helps give a clearer vision to make right choices. The best part of his message is that his delivery style makes learning fun and memorable!

9:45 a.m. – 10:00 a.m.
Session Break in Supplier Showcase
Monroe Room

10:00 a.m. – 11:00 a.m.
General Session: Building a Team That Works Without You and Work/Life Balance
Adams Room
Bryan Dodge, Dodge Development, Inc.
This session will help you unleash your full potential by engaging you to new skills in how to lead today’s generation. People do not want to be managed; they want to be coached and mentored in these ever-changing times. The goal of this training is to give you the tools to create a culture that stands strong during tough times. You will learn effective communication and team-building skills that will form the chemistry of a winning team that will step up and accomplish more when you are not with them. The end result is creating the momentum needed to succeed in the marketplace today. This session will conclude with a powerful life-changing segment on work/life balance.

11:15 a.m. – 12:15 p.m.
General Session: Update on the Affordable Care Act: What You NEED to know!
Adams Room
Kathleen Barrow, Jackson-Lewis
Healthcare Reform is a reality now and if you aren’t compliant, you could be headed for serious – and costly – problems. Here you will learn the most important things you need to know to address the biggest challenges the new laws present. It’s onerous, so you need to be informed and know your options.

12:15 p.m.– 1:45 p.m.
Lunch with Facilitated Ideas Exchange
Adams Room
Moderator: Bill Farquharson, AMSP/NAPL/NAQP
Enjoy a great lunch with colleagues and then be prepared to contribute to and learn from the best ideas in marketing, sales, management or production. Participants will have up to one minute to share their best ideas implemented over the past year that have brought them new business, saved them money, increased margins, and more! The best ideas presented will be voted upon and the top idea winners will win prizes!

2:00 p.m.– 3:15 p.m.
General Session: Back In the Trenches – What I’ve Learned as Owner, Consultant & Employee
Adams Room
Deborah Thompson, Allegra Marketing – Print – Mail
The print industry has changed dramatically over the years. However, when it comes to being successful in the graphic industry, there are certain basics that not only remain the same, but are even more important than ever.

After 37 years of experiencing our business from three different perspectives – owner, consultant and employee, Debra is able to pin point exactly what separates the winners from the rest of the pack. In this session she will talk about:

  • The importance of having the right people onboard in today’s printing world
  • The characteristics of the best leaders and managers
  • Why we need continual process improvement and how to accomplish it in such a changing world
  • What else it takes to obtain optimum financial health in your business

3:15 p.m.– 3:30 p.m.  
Session Break in Supplier Showcase
Monroe Room

3:30 p.m.– 4:30 p.m.
General Session: Selling on Value
Adams Room
Moderator: Mitch Evans, AMSP/NAPL/NAQP
Panel TBA
From online businesses, to customers cutting out the “middle man,” competition is getting tougher and the product is getting more commoditized. Join this panel discussion with members who have battled competing on price, and learn how to position your business to sell based on value.

5:00 p.m.– 7:30 p.m.     
Supplier Showcase Dine-Around Reception
Monroe Room

Saturday, September 27, 2014

7:00 a.m. – 4:00 p.m.
Registration Desk Open
6th Floor Foyer

7:00 a.m.– 8:00 a.m. 
Continental Breakfast in Supplier Showcase
Monroe Room

8:00 a.m.– 9:30 a.m.
General Session: The New Sales Process: What’ll Work and What Won’t
Adams Room
Bill Farquharson, AMSP/NAPL/NAQP
Voice mail. Locked doors. Electronic relationships. News flash: Selling in the style of Willy Loman is as old as, well, The Death of a Salesman itself. New technologies, new (read: younger) buyers, and new realities demand a new approach. Yesterday’s sales process doesn’t work. But there is a better way, a smarter way. Come learn how to connect with your target market and to beat these new sales challenges. Everything has been redefined, from customer acquisition to customer loyalty. There are new rules and you need to know them.

9:30 a.m.– 9:45 a.m.    
Session Break in Supplier Showcase
Monroe Room

9:45 a.m.– 10:45 a.m.
General Session: Web-to-Print
Adams Room
Jennifer Matt, WhatTheyThink Print Software Section Editor and President, Web2Print Experts, Inc.
The buyer’s preferences are migrating to online self-service interactions. Web-to-print enables customers to order from you in a self-service manner. The tools have been democratized – affordable for even the smallest printers and requiring very little technical skills. Investing in your online infrastructure (website, social media, e-commerce) is critical to your long-term success. Jennifer Matt will discuss how to approach the investment, implementation, and the go-to-market strategy for building out your online infrastructure.

10:45 a.m.– 11:00 a.m. 
Session Break in Supplier Showcase
Monroe Room

11:00 a.m. – 12:00 p.m.
Concurrent Breakout Sessions

1.) Exploring Large Format
Water Tower Parlor Room
Tom Wittenberg, Hewlett-Packard
Wide Format continues to have growth that is outpacing other industry services. With technical advances and the cost of initial investment declining, this print format is still gaining market share and can be highly profitable.  If you are considering adding on large format, come hear about the opportunities and learn of how wide format implementers are having success.

2.)To Mail or Not to Mail
Spire Parlor Room
Mark Rheaume, AccuZIP, Inc.
Should you handle your own mail processing or outsource it? Learn how to successfully determine, implement, and maintain an effective mail strategy. You’ll leave this session with a better understanding of the mailing process, how to optimize today’s mailing options, negotiate the best solution, and maximize the return on your postal expenditures.

12:00 p.m.– 1:45 p.m.    
Lunch with Presentation
Become a Virtuoso
Sponsored by Konica Minolta
Adams Room
Mike Rayburn
What if one decision could change your life and business forever for the better, and draw a line in the sand between the person and entrepreneur you’ve been, and the exponentially greater success you will become? Would you make it? Would you want to know what it is?

In Mike Rayburn’s “Become a Virtuoso” keynote you will not only learn exactly what this decision is, you will be inspired and asked to make it! You’ll also identify and begin to implement the two things you need to do to “Become a Virtuoso,” or dedicate your life to excellence. In this program you will discover…

  • The most powerful, life-changing decision you’ll ever make.
  • Three specific practices that differentiate world class performers in business and life, from everyone else and how you can use them immediately and forever to great lucrative results.
  • What a “Virtuoso” is and why you want to dedicate your life to becoming one.
  • How moving from “managing” to “creating” will grow your business.
  • The power of “deliberate practice” in business, sales and life and how to use it.
  • How to identify and develop a laser focus on the single most important thing.
  • What “ruthless congruence” means and why it matters to all long-term success.
  • How to apply these principles in every area of your life. 

Of course, the fun part is Mike will again feature his amazing guitar and comedy in illustrating and demonstrating these principles. Do not miss Mike Rayburn’s new “Become a Virtuoso!” keynote this year!

1:45 p.m.– 2:45 p.m.
General Session: Why Gen X and Millennials Are Better at Your Job Than You
Adams Room
Moderator: Donna Vieira, interlinkONE and GrowSocially
Panel: TBA
By 2015, Baby Boomers will cede the majority of the workforce to Generation X. Coupled with the Millennials that’s 120 million people under the age of 50 wielding power. This younger generation has different motivations, expectations, and skills they bring to the workplace. Instead of forcing these square pegs into round holes, come learn from this panel of companies that have successfully leveraged these younger generations in their businesses to bring about some radical change, innovative thinking, and increased profit.

2:45 p.m.– 3:00 p.m.
Session Break in Supplier Showcase
Monroe Room

3:00 p.m.– 4:15 p.m.
General Session: Putting Ideas Into Action
Adams Room
Deborah Thompson, Allegra Marketing – Print – Mail
In this conference wrap-up session, Ms. Thompson will present participants with ideas collected from the conference that will have immediate positive impact on business. She will summarize key actionable items, and supplement with her own observations, discussions and expertise.