09:00
Registration, welcome coffee
10:00
Brand: creating a unique story and broadcasting it in digital
How the audience perceives my brand, why and when to change it
How to create a brand story and image from scratch | What is brand DNA
How to change the existing opinions about the brand in the necessary direction for the business
How will the brand communicate with the client: define the tone of voice
What will our brand communicate through our digital communications and in what order?
12:00
Coffee break
12:40
Content: control, contrast, contact
The information and industrial landscapes are updating at a rapid speed. Changes in content consumption inevitably follow. Reality constantly offers new inputs that need to be taken into account both when creating the content itself and when planning advertising campaigns. The digital infrastructure is changing daily, leaving advertisers with questions and… opportunities. 2022 is a time of challenges, new solutions and improvement of existing ones.
14:00
Coffee break
14:30
Perspectives on TV and Digital: why it matters and who needs it
This presentation is a call for discussion of current problems in the advertising industry. All the participants: clients, agencies, internet platforms, technological vendors, TV channels and, of course, the consumer. The task of trusted, targeted communication is more urgent than ever, but its successful resolution requires the transformation of the key media – digital and TV. What changes need to happen, what exactly should change, and most importantly – is it possible to create a single media space and what benefits should be expected.
15:50
Halftime
16:10
How does contemporary digital live
Why does a brand need to enter the digital world?
What is a digital-strategy and is it really necessary in today’s world?
What elements and stages a digital strategy consists of
How to define the goals and objectives of the digital strategy for your business or project
17:40
Closing of the second day. Summing up