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Howard Fenton

Senior Consultant

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During his 20+ year industry career, Howie Fenton has advised commercial printers, in-plants, and manufacturers on workflow management, operations, digital services, and customer research.

With both commercial and in-plant printers, he focuses on benchmarking financial and operational effectiveness and determining the cost of internal manufacturing vs. that of outsourcing. He identifies and repairs inefficient estimating, customer service, and production processes, as well as bottlenecks and quality control issues.

Howie Fenton audits 30 companies a year, has a client list of over 500 companies and is reputed to have never analyzed a workflow or production strategy he could not improve. He works with both commercial printers and in-plant reprographics departments, offering workflow, make vs. buy in-plant audits, and strategic analysis. In workflow audits the focus is on increasing productivity by identifying and overcoming bottlenecks and reducing costs with technology or best-in-class procedures. Howie Fenton is considered an expert in college and university in-plants.

Using NAPL proprietary research tools, Howie reviews the competitiveness of commercial and in-plant company products, services, and staff; studies and quantifies the changes in customer needs; and helps companies add new products and digital services that will increase sales and profitability.

His expertise as author of two books on digital and variable data printing has led him to serve as a judge for the PODi (Print On Demand Initiative) and Xerox Pixi awards, and to work on the PIA Digital Printing Council and HP Digital Printing Advisory Council.

In addition to his experience managing a quick printing company and the prepress department of a commercial printer, Howie has written five books and 300+ articles, edited an industry magazine, taught at Rochester Institute of Technology School of Printing, and spoken at every major industry conference.

“I highly recommend Howie Fenton to anyone looking for a true printing industry expert who will take the time to understand the challenges of your business as well as your goals; who will collaborate with you to determine the best way to approach addressing those challenges; and who will deliver a final product that meets your needs.

Howie brings not only his experience to the table, he brings valuable insight into the future of printing. His research and writing on new media give him a perspective that is unique in the business and invaluable to his customers. We found Howie to be a person of high integrity who patiently and flexibly works with his clients to find straightforward ways to solve complex business problems. Quite simply, Howie is one of the best consultants I’ve worked with.”

– Carmen E. Crist, Director of Printing Services, Michigan State University

Howie’s Skills:

  • In-Plant Segment Expert
  • Mailing Segment Expert
  • Digital Procedures, Training & Implementation
  • Expert Witness
  • Workflow Analysis
  • Benchmarking
  • Make vs. Buy Analysis
  • In-Plant Strategic Analysis
  • “Green” Assessments

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