The NAPL Marketing Plusâ˘ Program honors marketing excellence by graphic communications companies in a dozen categories, representing a wide range of marketing activity, from corporate identity programs and direct mail to sales/lead generation and website development. Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their success and growth.
NAPL Marketing Plusâ˘ Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting stated goals.
1. Market Research/Customer Feedback/Customer Survey
2. Data Management Services
3. Website Presence
4. Direct Mail Marketing
5. Cross-Channel and Digital Marketing
6. Customer or Community Event Marketing
7. Green/Sustainability Marketing
8. Sales Support: Lead Generation
9. Vertical Markets
10. Corporate Identity
11. Special Announcement/Promotion
Click here to view the 2012 winners.