press release

New Study Proves Powerful Profitability Tool For Smaller Printing Companies

Paramus, NJ – 5/12/2010 – The industry’s most important benchmarking tool for smaller printing companies, the new NAPL/NAQP Financial Benchmarking Study for the Quick and Small Commercial Printer, has been created specifically to enable printers with annual sales of less than $5 million compare their financial performance against detailed performance ratios of leading printing companies of similar size. Produced by the National Association for Printing Leadership (NAPL), the study was sponsored by Xerox.

“This study offers a unique opportunity for small commercial and quick printers to compare their company’s performance against other firms of similar size, and to benchmark it against the best in the industry,” said NAPL President and Chief Executive Officer Joseph P. Truncale. “The information they can derive from these comparisons can prove an essential tool for strategic planning, pricing, and increased profitability as our industry prepares to face new challenges brought by advanced technology and market transformation.”

Based on surveys from approximately 300 printers in the small and commercial printer segment, the 75+ page study includes dozens of Profit & Loss statements, balance sheets, and key ratio comparisons. “As we begin to come out of the recession, many companies will need to review their pricing practices and other financial strategies,” said NAPL Senior Vice President Tim Fischer. “This study offers them an excellent vehicle for looking at what highly successful companies of similar size have done and determining how they can apply those leadership practices to their own businesses.”

“The 2010 study contains key data reports analyzing financial performance ratios like no other report in our industry,” noted Steve Johnson, NAPL Senior Vice President, Association Services, and Executive Director of the National Association of Quick Printers (NAQP). “Just 30 minutes spent analyzing the information in this study and applying the lessons learned from it can have a major positive impact on any quick or small commercial printing company.” Members of the NAPL Business Advisory Team are also available to help companies review their data, determine areas that need attention, and implement change.

In addition to the data, the Financial Benchmarking Study for the Quick and Small Commercial Printers includes hard-hitting analysis by industry expert Larry Hunt, President of Larry Hunt Publications, Palm Harbor, Fla., of what it will take to survive in the printing industry during the coming decade.

Reaction to the new study has been extremely positive, including early comments such as these from owners of small commercial printing companies:

“This is valuable information that shows where we are doing well, but more                importantly the areas we need to improve on.”—Don Black, Sprekelmeyer Printing, Ardmore, Okla.

“Not only can this tool be used for internal management purposes, to see how your ratios stack up against your peers and what changes, if any, need to be made, but it can be used for accountants, bankers and potential buyers of your business. It is perfectly non-biased, exactly empirical, and totally helpful.”—Paula Smith, Curry Printing/Copy Cat Printing, Baltimore, Md.

“This is by far the most valuable tool we as an industry have, if we care to use it.”—Eugene Montanez, ZAP Printing & Graphics, Corona, Calif.

The 75+ page NAPL/NAQP Financial Benchmarking Study for the Quick and Small Commercial Printers, part of the Association’s Performance & Profit™ Series, is available for $225 ($155 for NAPL/NAQP members) and may be ordered online at (enter product code NQ1020) or by calling .


Additional information can be found at the organization web site NAPL, and the NAPL logo, are registered trademarks of NAPL. All other trademarks are the property of their respective owners.

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