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Resource Library

NAPL resource library provides valuable insights into a number of topical issues. These resources are provided by the economists of NAPL’s Research Center and experts from NAPL’s Business Advisory Team. The aim of each NAPL resource is to present the graphic communications industry with information that can help them better understand the industry and their organization.

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New Resources:

NAPL Case Study #501: Merging Two Local Printers – NAPL Senior Vice President/Consultant Tim Fischer brought the two principals together in a number of face-to-face meetings to explore the three important elements of an M&A deal: chemistry; fit; and price and structure.

Your Clients May Be Satisfied, But Are They Loyal?  – Customers may be satisfied with the work you do for them. They may even have used your services over multiple jobs or years, but that doesn’t mean they will not walk away if someone else makes them what they perceive as a better offer.

What Customers Want – The Secret to Increasing Sales and Loyalty .  Listen to Howie Fenton, NAPL Senior Consultant, and a panel of experts explain how to use key industry resources to better understand customers, and how to use that knowledge to increase customer loyalty, grow sales, and strengthen your business.

Resources by Topic

Human Resources

Family Businesses –  By Howard Riell. Family businesses are, and always have been, a balancing act, the superimposing of one world over another to create what at times can prove a ticklish sort of hybrid. Preventing business pressures from seeping into family time – and family dynamics from adding to the stress at work – can prove challenging, to say the least.

PPACA/HCERA and You – This 2010 white paper outlines the Affordable Care Act provisions, shows timelines for implementation stages, and shows how this massive federal healthcare insurance legislation is likely to affect you and your company.

The Universally Disliked [but essential] Interview   – excerpt from Getting and Keeping the Printing Staff You Deserve , by Molly Joss Whether it’s because business has finally begun to turn up or openings have occurred through attrition during the Great Recession, many small printing company owners are now finding they need to hire one or more new employees. But cutting corners when hiring can result in making the kind of wrong hire, especially in a key position, that can bring the productivity and morale of a small organization to its knees. Learn how to fulfill your responsibilities toward due diligence in hiring.

In-Plant Printing

Case Study #301: Analyzing In-Plant Performance  –   the following case study, Senior Consultant Howard Fenton uses his unique industry expertise to help an education in-plant remain open.

Change Your Value –  by Howie Fenton. At a high level, products either are becoming competitively priced or retaining their value. Successful companies are increasing the value of those commoditized products, reducing the manufacturing costs, or creating new products or services with more value. How are companies increasing and monitoring their value?

How In-Plants Fight Outsourcing – by  Howie Fenton. Despite the painfully sluggish recovery of the economy, the competitive threats to in-plants are not diminishing. Fewer in-plants are achieving their goals, leaving the door open to an outsourcing or facilities management company. Only solid, quantifiable performance and benchmarking data can counter attacks from outsourcing providers. So don’t get comfortable; analyze your shop’s performance against the competition now.

How to Improve In-Plant Performance: A Practical Guide  – by Howie Fenton. Get maximum results on improving your in-plant performance by following this guide.

The State of Today’s In-Plant Printer Market – by Howie Fenton. The in-plant printers are under more scrutiny than ever before. The main reason: declining print volumes are jeopardizing the in-plants’ ability to break even financially. As a result, the threat of outsourcing, a facilities management takeover, or closing altogether looms on the horizon. Only those that can prove and improve their competitiveness and value are most likely to survive.


Excerpt from Leadership Brand – by Dave Ulrich & Norm Smallwood. Some argue that good leaders should identify weaknesses and overcome them; others argue that leaders should focus on strengths and master them. A branded leadership view is that leaders at all levels of an organization need to master those things that align with the firm brand. Learn more about what it means to be a branded leader.

NAPL Leaders: Who They Are, Why They’re Successful  – by Andrew D. Paparozzi and Joseph V. Vincenzino. Learn what NAPL leaders are doing to get ahead and stay on top.


Exit Strategy – Don’t Let Your Dream Become a Nightmare –  Hear from John Hyde, NAPL Senior Vice President, and our panel of business owners with first-hand experience in ownership transition discuss industry best practices for exit strategies and succession planning.

Mergers & Acquisitions: Part of Your Strategic Plan – excerpt from “Strategic Growth: The NAPL Guide to Mergers & Acquisitions”. The goal could be sales growth, or to bring in new capabilities. It could be to bring in technical expertise. It could be an introduction into a new market segment, or acquiring the management talent you need. It could also be part of your succession plan, that there is no next generation and this is a way to get your chips off the table. These are all legitimate reasons to consider M&A, and all those reasons are used today. So the first part is to really understand what the goals are.

NAPL Case Study #201: A Reverse Tuck-In “Preview”  –  NAPL Mergers & Acquisitions experts Mitch Evans and John Hyde help bring together a rapidly growing printer and distressed printer. With the help of these experts the deal was mutually beneficial for both printers.


Excerpt from Customer-Centered Marketing  – By Greg D’Amico Learn what it means to be customer-centric, which goes beyond just knowing how the customer interacts with your company, but also what the customer actually wants from you.

Learn Before You Leap – Marketing Strategies & Ideas For Your Business  – Listen to Howie Fenton, NAPL Senior Consultant, and a panel of marketing experts help printers with limited resources understand how to market their businesses in a way that is continuous and targeted rather than occasional and generic.

Marketing on a Shoestring–  by John Foley, Jr.  Print isn’t dead, but it sure isn’t what it used to be. And it’s time to make a change! Here are five tips to get you on a path to continuous and targeted marketing that maximizes every person on your staff and every dollar in your wallet.


Digital and Wide Format Pricing Study Executive Summary –  by Mitch Evans. This executive summary will provide you with the demographic information and conclusions based upon the data that was collected as well as observations from the author on the trends in the industry.


Machinery and Equipment Safety for Printers  – Sentry.  Any time your employees use machinery and equipment there is a chance that it could lead to injury. Learn how to avoid hazards that may exist in your facility. Sentry’s recommended procedures focus on general practices, web- and sheet-fed presses, bindery, paper cutters and trimmers, and machinery maintenance.


How CEOs Can Transform the Sales Process: Become the Chief Sales Officer Your Business Needs  – by Mike Philie. Should your CEO become your CSO? This white paper shows why and how.

NAPL Case Study #401: Reviving New Sales Growth  –  NAPL sales management expert Mike Philie helps a commercial printing company with six salespeople stem eroding sales growth and revitalize new business development.

State of the Industry

State of the Industry Summary Presentation – This 24 slide presentation (in pdf format) provides owners and managers with a summary of the NAPL State of the Industry report. Use this presentation in staff training sessions or for yourself as a high-level summary.


Digital and Wide Format Pricing – More Than Just Numbers . Hear Howie Fenton, NAPL Senior Consultant, Mitch Evans, Managing Director of NAQP and Author of the Digital and Wide Format Pricing Study, Tracey Cohen, President of Target Printing, Inc., and Joe Calagaz, VP of Commercial Printing Division for Calagaz Printing, as they tell you about the current trends in Digital and Wide Format pricing, and how to determine a pricing strategy that will enhance your bottom line. Sponsored by Canon.

Digital Services Study: Variable Data – by Andrew D. Paparozzi and Joseph V. Vincenzino. Examine the benefits and challenges of variable data and gain an understanding of how this can increase company sales, profitability, reduce cost, and broaden markets.

Digital Services Study: Web-to-Print –  by Andrew D. Paparozzi and Joseph V. Vincenzino. Examine the benefits and challenges of Web-to-print and gain an understanding of how this can increase company sales, profitability, reduce cost, and broaden markets.

Hits and Misses – Why You Need a Print MIS System . Hear Howie Fenton, NAPL Senior Consultant, Greg D’Amico, Brian Baarman, and Joel Salzman, as they share their firsthand experiences in choosing, implementing, and fine tuning MIS systems.

Print MIS Systems –  By Dr. Greg D’Amico. When looking at the major roadblocks to successful print MIS implementation in midsize commercial establishments, the first thing that is apparent is that many of these barriers can be dealt with during the planning stages, before any actual installation activities begins.

Web-to-Print Profits   – By Howie Fenton. There’s currently a controversy brewing about the viability and/or profitability associated with Web-to-print. Many people believe Web-to-print can increase the value of your services and provide a competitive advantage. There are, however, others in the industry who maintain that implementing a Web-to-print solution does not result in additional work or profits, but only in additional expense. Although there’s scant clarity about what Web-to-print is, it will succeed only with a sharp focus and A-game marketing and service support.